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The One Percent Project
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Episode 2: Amit Agrawal- Understanding the Indian Consumer Landscape
business Pritish Sanyal 31/05/2020 business Pritish Sanyal 31/05/2020

Episode 2: Amit Agrawal- Understanding the Indian Consumer Landscape

Amit, founder of OckyPocky and Ex-YouTube India head, shares his views on how one needs to think about the Indian consumer and discusses the evolution of EdTech and digital media in the last decade. And how Netflix, Amazon Prime, TikTok and Cousersa are disrupting the Indian consumer space.

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