Episode 80- Cycle Pure Agarbathis: Whenever the nation prays together, Building the world’s largest incense business- History, Customer, Unit Economics w/Arjun Ranga

Globally, incense is the silent bridge that connects humans to the divine. And naturally, no Indian wants to compromise when it comes to their hopes and prayers. This episode of The One Percent Project is an intriguing exploration of the incense business and its essence in Indian culture with a remarkable guest, ⁠Arjun Ranga⁠, the CEO of ⁠Cycle Pure Agarbathis⁠, a part of the NR Group.